What is a 90-Konto?
A 90-konto (90-account) is a certified charity account in Sweden, regulated by the Swedish Fundraising Control (Svensk Insamlingskontroll). To qualify for a 90-konto, a charity organization must meet strict standards for transparency, financial accountability, and efficiency. This certification ensures that at least 75% of donated funds go directly toward the charity's mission, while administrative costs are kept below 25%. At ADFA, we are all volunteers, no salaries, no fees, so there are much fewer administrative costs.The 90-konto is considered a mark of quality and trustworthiness in Sweden, helping donors feel confident that their contributions are being responsibly managed and used for the intended purpose.
The following article is a press release from the Swedish Fundraising Control (Svensk Insamlingskontroll), announcing that A Demand For Action (ADFA) has been certified with a 90-Konto. Click here for original press release.
Ten years ago, a social media campaign launched by A Demand For Action (ADFA) drew substantial international attention. Its goal was to raise awareness about violence against vulnerable indigenous communities in Iraq and Syria and to warn of an impending genocide. What began as an advocacy campaign has since evolved into a full-scale human rights and charity organization, assisting people affected by conflicts, natural disasters, and crises worldwide—often in areas where other organizations struggle to gain access. ADFA is now opening a certified charity account, known as a 90-konto, to facilitate corporate partnerships and streamline its aid efforts.
In spring 2014, journalist and activist Nuri Kino initiated the Facebook campaign A Demand For Action (ADFA). Frustrated by the Western world’s lack of understanding regarding the struggles of indigenous and minority groups—including Assyrians, Syriacs, Chaldeans, and Yazidis—caught in the chaos unleashed by ISIS in Syria and Iraq, he set out to raise awareness. More than 15,000 politicians, editors, and human rights organizations worldwide were contacted. The campaign quickly went viral, and, after international media coverage, ADFA representatives were invited to speak to top decision-makers in the U.S. and Europe. The campaign’s influence was undeniable, eventually prompting the United Nations, the U.S. Congress, and the European Parliament to pass resolutions recognizing ISIS’s crimes against humanity.
“What began as a feeling of powerlessness and sorrow over the West’s refusal to acknowledge the situation in the Middle East turned into something far beyond what we ever imagined,” said Nuri Kino. “Our success lay largely in how we used our professions in the West, our backgrounds in countries like Iraq, Syria, Lebanon, and Turkey, and our networks to get the message across. In addition to sharing our own knowledge, we also provided interpreters and witnesses to present a clear picture.”
He continued, “At the same time, we realized there was more we could do. Hundreds of thousands were fleeing, lacking even basic necessities. So we took a leap, adjusted our focus, and started arranging small aid shipments of clothes, sleeping bags, and other essentials. This inspired others to do the same.”
Expanding Charitable Work
Over the following years, ADFA assisted refugees from vulnerable indigenous populations, helping them either to receive aid or to escape to safer regions. The organization continued to amplify the voices of the oppressed in global media and at international conferences. Meanwhile, new crises emerged, and people from other parts of the world sought their help, prompting ADFA to extend its humanitarian work beyond the Middle East. Notably, ADFA helped thousands of Ukrainian refugees reach Sweden during the outbreak of war in 2022. Less than a year later, they delivered supplies to those affected by the earthquakes in Turkey and Syria, and ADFA was among the first to assist Armenians fleeing Azerbaijan. Requests to aid vulnerable groups within Sweden, particularly those affected by homelessness, soon followed. ADFA has distributed food locally and raised awareness about this issue in Swedish media, such as Svenska Dagbladet.
“We don’t want to limit our efforts to any specific part of the world. We aim to make a difference wherever we can, even in Sweden,” said Nuri Kino. “When I was growing up, homelessness was often linked to addiction or mental illness, but today people are being evicted because they can’t afford their rent. Many are suffering, and that shouldn’t happen in a country like Sweden.”
Giving Back to Sweden
One of the key motivations behind ADFA’s application for a certified charity account, or 90-konto, was the desire to streamline its aid efforts in Sweden. With oversight from the Swedish Fundraising Control, a 90-konto account ensures that at least 75% of raised funds go directly to the intended cause, making it a mark of quality for charity organizations. ADFA hopes the account will enable more corporate partnerships and enhance its aid work both in Sweden and abroad.
“The Swedish civil society has supported us in our international work. Now, we want to expand our efforts at home. Many of us at ADFA are children of refugees and want to give back to the country that has done so much for us. With a 90-konto, we hope to build a stronger network to help as effectively as possible,” said Nuri Kino. He concluded:
“ADFA is a grassroots movement, and we are grateful to have supported so many people in diverse contexts since our founding. With a 90-konto, we can grow even stronger, and we look forward to making a real difference in all of our projects.”